MLE CLASS II: (back to the top)
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MLE CLASS III: (back to the top)
| 1950s | 1960s | 1970s | 1980s | 1990s | 2000 and Beyond |
| Early Beginning
Imported T.V. set in b/w and franchised T.V. channels
Franchised
T.V. Channels
Television – use as campaign machinery
American “canned” programs | Tri-Media Companies
(Print, Radio, T.V.) Colored pictures – ABS-CBN
Rise of more local T.V. stations and local talents
Television became a commercial commodity, start to be used for business
American “canned” programs | Controlled Environment
Television under Martial Law
Tough competition between ABS- CBN and GMA 7
Rise of cultural programs and entertainment shows
Creation of KBP – (self- regulation)
American “canned” programs | Freedom Regained
Rise of varied/ local programs:
Satirical Shows - educational - comedy - gag show - Talk shows - Investigative Reports
American “canned” programs | Big Conglomerates
Free T.V. target audience – the “masa” Horizontal Programming (Mon. – Friday)
Block time/ prime time programming “Tabloidization” of T.V.
Start of T.V. “sensationalism”
Reality Shows, Game Shows, documentaries
Mexican, Japanese anime, cartoons & foreign “canned” programs
T.V. Awards - P.A.T.A.S. - C.M.M.A. -Golden Dove Awards (KBP) - Gawad CCP | Moro-Moro Television
Carnival Shows – “masa” became kings and queens of the show
Chinovela, other foreign “canned” programs (meteor Garden) - More sensationalism - Exploitation of women - Commercialism (commercial overloads)
New Program Formats: - Public Affairs Programs - Reality Shows (MTV, MYX) |
1. It is audio-visual.
2. It combines radio, theater and film.
3. It can portray scenes and events so realistically.
4. It is considered as a companion media.
5. It presents live and recorded programs.
6. It has heterogeneous audience.
7. It is interactive. (Anybody can join a contest through
calling/texting)
B. HOW ARE BROADCAST STATION CLASSIFIED?
1. Private/Commercial or Government
2. Sales Oriented or Program Oriented
C. HOW ARE BROADCAST PROGRAMS CLASSIFIED?
1. Blocktime, Station Produced or Co-Production
2. News & Public Affairs, Entertainment or “Enfotainment”
3. Profit Center or Prestige Program
4. Local or Foreign “Canned”
D. WHAT ARE THE PROGRAM FORMATS UNDER PUBLIC AFFAIRS?
1. Talk Shows – Interview, Discussion, Debate
2. News Special
3. News Magazine
4. Documentary
5. Investigative Report
6. Special/Cultural Event
E. WHAT ARE THE PROGRAM FORMATS UNDER INFOTAINMENT?
1. Drama – “telecine” or full length TV movie
- Drama series or “soap Opera”
- Drama anthology
2. Comedy – sit com or situation comedy
- Gag show
3. Talk Show
– Interview
- Discussion
4. Musical 5. Variety Show
6. Game/Quiz Show
7. Sports
8. Specialty Shows (cooking/crafts, etc)
9. New Formats
- “Reality TV”,
- Docudrama, MTV
