Teachers' Corner:

LESSON:

• MLE Class II:
• MLE Class III:

MLE CLASS II: (back to the top)



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MLE CLASS III: (back to the top)

EVOLUTION OF TELEVISION IN THE PHILIPPINES

1950s	1960s	1970s	1980s	1990s	2000 and Beyond
Early Beginning Imported T.V. set in b/w and franchised T.V. channels Franchised T.V. Channels Television – use as campaign machinery American “canned” programs	Tri-Media Companies (Print, Radio, T.V.) Colored pictures – ABS-CBN Rise of more local T.V. stations and local talents Television became a commercial commodity, start to be used for business American “canned” programs	Controlled Environment Television under Martial Law Tough competition between ABS- CBN and GMA 7 Rise of cultural programs and entertainment shows Creation of KBP – (self- regulation) American “canned” programs	Freedom Regained Rise of varied/ local programs: Satirical Shows - educational - comedy - gag show - Talk shows - Investigative Reports American “canned” programs	Big Conglomerates Free T.V. target audience – the “masa” Horizontal Programming (Mon. – Friday) Block time/ prime time programming “Tabloidization” of T.V. Start of T.V. “sensationalism” Reality Shows, Game Shows, documentaries Mexican, Japanese anime, cartoons & foreign “canned” programs T.V. Awards - P.A.T.A.S. - C.M.M.A. -Golden Dove Awards (KBP) - Gawad CCP	Moro-Moro Television Carnival Shows – “masa” became kings and queens of the show Chinovela, other foreign “canned” programs (meteor Garden) - More sensationalism - Exploitation of women - Commercialism (commercial overloads) New Program Formats: - Public Affairs Programs - Reality Shows (MTV, MYX)

A. THE NATURE OF TELEVISION AS A FORM OF BROADCAST MEDIA
1. It is audio-visual.
2. It combines radio, theater and film.
3. It can portray scenes and events so realistically.
4. It is considered as a companion media.
5. It presents live and recorded programs.
6. It has heterogeneous audience.
7. It is interactive. (Anybody can join a contest through
calling/texting)

B. HOW ARE BROADCAST STATION CLASSIFIED?
1. Private/Commercial or Government
2. Sales Oriented or Program Oriented

C. HOW ARE BROADCAST PROGRAMS CLASSIFIED?
1. Blocktime, Station Produced or Co-Production
2. News & Public Affairs, Entertainment or “Enfotainment”
3. Profit Center or Prestige Program
4. Local or Foreign “Canned”

D. WHAT ARE THE PROGRAM FORMATS UNDER PUBLIC AFFAIRS?
1. Talk Shows – Interview, Discussion, Debate
2. News Special
3. News Magazine
4. Documentary
5. Investigative Report
6. Special/Cultural Event

E. WHAT ARE THE PROGRAM FORMATS UNDER INFOTAINMENT?
1. Drama – “telecine” or full length TV movie
- Drama series or “soap Opera”
- Drama anthology
2. Comedy – sit com or situation comedy
- Gag show
3. Talk Show
– Interview
- Discussion
4. Musical 5. Variety Show
6. Game/Quiz Show
7. Sports
8. Specialty Shows (cooking/crafts, etc)
9. New Formats
- “Reality TV”,
- Docudrama, MTV